Promoting Student-Athlete Wellness and Substance Abuse Prevention

SAMs Say Campaign


This campaign is managed through the course EDHS 3500 “Practicum in Peer Alcohol Education” taught in the Curry School of Education led by Holly Deering.  Interns completed the course in the spring semester.  Students in the course gained practical application of health promotion theory, knowledge and skills to work in a University setting through active participation in creating a substance abuse prevention, health, and wellness campaign.  The conducted research on areas of concern within the UVa student-athlete community and utilized that information to inform their work.  The posters created by those student-athletes are presented during monthly SAM meetings and then displayed for all student-athletes in spaces such as locker-rooms, academic affairs offices, and staff offices.    

WINNER: 2013 NASPA Excellence Award Bronze  - Athletics, Recreation, Physical Fitness, & Non-varsity sports

2017-2018 Series

  1. Mental Health
  2. Acetaminophen
  3. Hydration
  4. Sleep
  5. Resumes
  6. Interviews and Internships
  7. Social Media Savvy
  8. Conflict Resolution


2016-2017 Series

  1. Caffeine
  2. Sleep
  3. Gratitude
  4. Alcohol & Athletic Performance
  5. Mindfulness
  6. Time Management
  7. Supplements


2015-2016 Series

  1. Mental Health Resources
  2. Game Night/SAM
  3. Volunteering
  4. Hookahs
  5. Hazing
  6. Nutrition
  7. Alcohol & Performance
  8. Affirmative Consent



2014-2015 Series

  1. Blackouts
  2. Bystander Intervention
  3. Tips for Going Home
  4. Recruiting
  5. Stress
  6. SAM Program
  7. Alcohol
  8. Eating Disorders


SAMs Say Health Promotion Campaign for Student Athletes (PDF)