Promoting Student-Athlete Wellness and Substance Abuse Prevention

SAMs Say Campaign


SAMs Say logo

The campaign is conducted through the course EDHS 3500: “Practicum in Peer Alcohol Education” in the University of Virginia's Curry School of Education and taught by Holly Deering.  Students gain practical application of health promotion theory, knowledge and skills to work in a University setting through active participation in creating a substance misuse prevention, health, and wellness campaign.  Students assess areas of concern within the UVA student-athlete community and utilize that information to create a series of prevention posters.  The final product is presented during monthly SAM meetings and displayed for all student-athletes in locker-rooms and academic affairs offices.    

WINNER: 2013 NASPA Excellence Award Bronze  - Athletics, Recreation, Physical Fitness, & Non-varsity sports

2018-19 Series

  1. Conversations with Coaches
  2. Don’t Be Hung Up with a Hangover
  3. Hydration – Hoos Thirsty?
  4. Injury Recovery
  5. Smart Napping
  6. Stretching
  7. Study Abroad
  8. Time Management
  9. Train Your Brain to Study Effectively

2017-2018 Series

  1. Mental Health
  2. Acetaminophen
  3. Hydration
  4. Sleep
  5. Resumes
  6. Interviews and Internships
  7. Social Media Savvy
  8. Conflict Resolution


2016-2017 Series

  1. Caffeine
  2. Sleep
  3. Gratitude
  4. Alcohol & Athletic Performance
  5. Mindfulness
  6. Time Management
  7. Supplements


2015-2016 Series

  1. Mental Health Resources
  2. Game Night/SAM
  3. Volunteering
  4. Hookahs
  5. Hazing
  6. Nutrition
  7. Alcohol & Performance
  8. Affirmative Consent



2014-2015 Series

  1. Blackouts
  2. Bystander Intervention
  3. Tips for Going Home
  4. Recruiting
  5. Stress
  6. SAM Program
  7. Alcohol
  8. Eating Disorders